Ginza Sembikiya

Located in the Keio Noren-gai concourse on the middle-basement level of the Keio Department Store, directly accessible from the Shinjuku Station West Exit, Ginza Sembikiya serves as a convenient takeaway outpost for the historic fruit purveyor. The display case presents desserts and fruit selected with the practiced eye of a long-established specialist, making it an easy stop during a train transfer or while shopping.

A fruit sandwich remains one of the shop's most accessible personal treats. Sweet melon and tart strawberries combine with contrasting textures, offering a light, clean taste in every bite. Single-serving cup desserts featuring seasonal ingredients, such as a chestnut pudding made with astringent-skin chestnuts, are also available for afternoon tea at home.

For gifts and souvenirs, the Ginza Jelly assortment packs pieces of kiwi, mango, and La France pear into individually wrapped cups with a long shelf life at room temperature, making them convenient to carry. Operating as a retail counter rather than a sit-down cafe, the outpost allows customers to choose their selections smoothly and bring home fresh fruit sweets.